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Cheestrings Spaghetti ad by Fallon set to launch

Cheestrings is set to promote its new Cheestrings Spaghetti range with a TV ad, created by Fallon.

Set to launch on Saturday and run until May, the 30 second ad features ‘Mr Strings’ driving through down-town Hollywood in a car made out of Cheestrings Spaghetti, before a passer-by takes a bite out of the bonnet.

Dan Hopkirk, marketing manager of dairy at Kerry Foods UK, said: “Cheestrings Spaghetti has been a great hit with mums because it brings something completely unique to the category - a fun, playful product that also provides a great source of calcium for kids.

“We wanted to make sure this was reflected in the ads and think it works really well, both to capture the attention of mums but also to emphasise the cheeky humour and personality that is an integral part of the Cheestrings brand.”

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