5 April 2012 - 5:17pm | posted by | 0 comments

Bulmers set to launch AR campaign with Space to show how to serve a perfect pint

Bulmers set to launch AR campaign with Space to show how to serve a perfect pintBulmers set to launch AR campaign with Space to show how to serve a

Bulmers is set to roll out an augmented reality campaign tomorrow, created by Space, to show consumers how to serve the perfect pint.

Consumers who have the Bulmer app will be able to see their pint become animated after scanning the QR code featured on POS posters featured in pubs across the UK.

Sampling of Bulmers in supermarkets will support the AR campaign.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...