4 April 2012 - 9:02am | posted by | 1 comment

Volkswagen launches ‘Polo Principle’ campaign

Volkswagen have launched their latest ad campaign, The Polo Principle, geared toward democratising the innovation process by allowing people to design their own VW mock up.

A panel of judges will assess these designs with the 40 most creative sent for 3d printing and exhibition in Copenhagen this May. The scheme voted best at this exhibition will be put on a real Polo which will be loaned to the designer for a two month period over the summer.

Devised by DDB Denmark and Society 46 the campaign is being backed up by a series of Youtube films and is intended to form the first blast of a long term campaign across all media.

Simon Higby, creative brain behind the initiative, told The Drum: “It's all about the principle on which Volkswagen build the Polo – that they make the best technology and innovations available for all. For example: Innovations that are only available on the top of the range Audi are available to polo drivers.

“The idea is that this is a campaign that can run for a long time in the same way The Fun Theory does. We are building the language of Volkswagen - theories, principles...”

Comments

10 Jan 2013 - 14:37
cathy15799's picture

Your article about volkswagen polo is informative. It is really great work. Thanks for sharing your experience with us. We like volkswagen polo. I have bought " rel="nofollow">http://www.repairmanual.net.au/vw-polo/"> vw polo . It has high quality driving, good mileage, interior and exterior looks good. We really enjoyed driving this car .

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...