Tesco has unveiled its new ‘Everyday Value’ range, to replace Tesco Value.
Featuring brighter and more colourful packaging, created by Rocket Design, than the blue-and-white of Value, the brand also aims to show that it has taken a step up in terms of quality.
David Wood, Tesco UK marketing director said: “Tesco was the first supermarket to launch a Value range back in 1993, the blue-and-white striped brand giving customers a down-to-earth option. Almost 20 years on and an affordable quality range is more relevant than ever, but customer needs have changed.
“We have listened closely to what our customers want and Everyday Value will provide products that taste better, look better and are healthier – still at the same great price.”