3 April 2012 - 12:45pm | posted by | 1 comment

PETA unveils new ad featuring TOWIE star Lauren Goodger

PETA unveils new ad featuring TOWIE star Lauren GoodgerPETA unveils new ad featuring TOWIE star Lauren Goodger
PETA unveils new ad featuring TOWIE star Lauren Goodger
PETA unveils new ad featuring TOWIE star Lauren Goodger
PETA unveils new ad featuring TOWIE star Lauren Goodger

TOWIE star Lauren Goodger is the latest face of PETA in its latest campaign, with her body painted to resemble snake skin as she urges the public not to wear real snake skin.

The ad, which shows Goodger with a blood-filled tear falling from her eye, is captioned "Wearing Exotic Skins Kills. Leave Wildlife Out of Your Wardrobe" and was unveiled today in Covent Garden.

Goodger said: "When PETA approached me to work with them to help raise awareness about the suffering of snakes and other animals for fashion, I jumped at the chance.

"I hadn’t realised how inhumanely these animals are killed for fur, leather, skin etc. so I think it’s really important to raise awareness of this for other people who, like me, don’t realise the true severity of the situation. Every bag, belt, or shoe made from exotic skins comes with a high price – and it's paid by the animals who are cruelly killed for products no one needs".

She adds, "I urge people to visit the PETA website and watch the horrific undercover footage narrated by Joaquin Phoenix. I know when people see it, they won't want anything to do with the cruel exotic-skins industry and will join me in keeping wildlife out of their wardrobes".

Last year, Kelly Brook posed in a similar way to raise awareness of how snakes and crocodiles were killed for their skins.

Comments

3 Apr 2012 - 13:38
derekwatkins's picture

Great to see Lauren unveiling this new ad.

Click the photo's to see the crowds of people, all looking the other way. Even if it was a live ad of her lying on the street in a pool of blood, I doubt anyone would notice. After all around the corner is a man who can put himself through a tennis racket, whilst on a unicycle. That's talent!

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...