TOWIE star Lauren Goodger is the latest face of PETA in its latest campaign, with her body painted to resemble snake skin as she urges the public not to wear real snake skin.
The ad, which shows Goodger with a blood-filled tear falling from her eye, is captioned "Wearing Exotic Skins Kills. Leave Wildlife Out of Your Wardrobe" and was unveiled today in Covent Garden.
Goodger said: "When PETA approached me to work with them to help raise awareness about the suffering of snakes and other animals for fashion, I jumped at the chance.
"I hadn’t realised how inhumanely these animals are killed for fur, leather, skin etc. so I think it’s really important to raise awareness of this for other people who, like me, don’t realise the true severity of the situation. Every bag, belt, or shoe made from exotic skins comes with a high price – and it's paid by the animals who are cruelly killed for products no one needs".
She adds, "I urge people to visit the PETA website and watch the horrific undercover footage narrated by Joaquin Phoenix. I know when people see it, they won't want anything to do with the cruel exotic-skins industry and will join me in keeping wildlife out of their wardrobes".
Last year, Kelly Brook posed in a similar way to raise awareness of how snakes and crocodiles were killed for their skins.