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Newcastle Brown Ale mocks the Stella chalice in campaign by Droga5

Newcastle Brown Ale, which prides itself on being a "no bollocks" brand, is showing off its no-nonsense side in its latest campaign.

In a dig at the Stella Artois "Chalice" ads, Newcastle Brown Ale has launched an outdoor campaign in the US with Droga5, with ads placed around those for Stella and reading "Who uses the word Chalice?"

Three TV ads have also been released, with Newcastle Brown Ale’s YouTube page saying ‘The more you watch these videos, the less we need to pay to run them on TV.’

Droga5 describe the ads as “beer advertising without all the bollocks that usually comes with beer advertising."

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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