Reports have emerged that Facebook may be mulling giving Google a run for its money in the search engine market – according to reports in Businessweek.
Rumour mongers have been in overdrive since reports emerged that a team of Facebook technicians, led by a former Google programmer, were beavering away on a souped up version of the social networks in-house search engine.
Such a utility would maximise the value of the reams of personal data Facebook now possesses on each of us, sparking debate as to whether the social media leader would ever make it a standalone function.
This would mark a new escalation in a growing turf war between the two web giants after Google trod on Facebook’s toes last year with the launch of Google+.
A major revolution is expected to take place in the way that we access information with greater cross referencing and a more natural reading of data increasingly being touted in a so called semantic web.