3 April 2012 - 9:30am | posted by | 2 comments

Dell launches ‘share & earn’ social media strategy

Dell launches ‘share & earn’ social media strategyDell launches ‘share & earn’ social media strategy

*Since Dell began our social media efforts in 2006, transparency has been key. Paying customers to share positive stories about Dell products violates our social media policy. This announcement was distributed without our knowledge. It is based on a five-day affiliate test program that ran last week in the UK and has since been terminated. DigitalAnimal has been directed to remove all external communication immediately.

Dell has announced that it has launched its first ever ‘share and earn’ social media campaign – an initiative which offers cash rewards to those who recommend Dell products via their social media accounts.

Cash rewards will be proffered to those who spread the word about Dell wares to their friends and peers and who subsequently secure a sale in consequence, currently set at £5 for any purchase worth £70 or more.

Implemented by UK digital marketing agency, digital animal, the campaign is the first in which Dell has embraced the concept of brand ‘micro-affiliates’ with performance tracked by TradeDoubler.

Customers can participate in the initiative by clicking on a ‘share and earn’ button distributed to more than 200,000 Dell customers, this registers them for the programme which is currently compatible with more than 355 social networks; including Facebook, LinkedIn, Twitter and Pinterest.

Sanjit Atwal, Managing Director of digitalanimal, commented on the strategy said: "To work with a global leader such as Dell is fantastic for us as a new technology start-up, and it’s great to see that such a large international brand is recognising the importance of harnessing the power that social media holds. We look forward to a long relationship off the back of what we hope to be a very successful email campaign.”

Comments

4 Apr 2012 - 12:21
alexd39786's picture

typo: "curremntly set at £5 for any purchase worth £70 or more."

0
0
8 Oct 2012 - 06:12
Ricky15628's picture

Stock market is known for its volatile nature and real nifty" rel="nofollow">http://www.buzzingstreet.com">nifty trading experts are those who can still earn from it. Stock market trading offers great returns but traders should be or should become capable enough to grab those opportunities.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

Running Stock Photography

24/04/2015
A shot from a recent stock shoot in North Wales.

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...

HEINEKEN UK

22/04/2015
Our comprehensive technical expertise has been instrumental...