3 April 2012 - 2:41pm | posted by | 0 comments

Crisis joins with Aurasma for AR art exhibition

Homelessness charity crisis has joined with Aurasma to bring its art exhibition at Somerset House to life.

Works by Anthony Caro, Nathan Coley, Tracey Emin, Antony Gormley, Nika Neelova, Yinka Shonibare MBE, Bob and Roberta Smith, Gillian Wearing and Jonathan Yeo which cover issues related to homelessness such as isolation and security are on display, with the Aurasma app allowing visitors to find out more about the art and artists.

Embedded in Tracey Emin’s work is a short, exclusive video of the artist talking about her inspiration and the exhibition, while the Jonathan Leo piece reveals an interview with Jonathan and the people who sat for the painting on display.

The app also allows people to click-through to make donations directly from their handset.

Leslie Morphy, chief executive of Crisis, said: “It is incredibly exciting for us to have so many world-renowned contemporary artists creating and donating work for the Crisis Commission. At a time when homelessness is rising again, it is fascinating to see how they have responded to the issue. We’re really pleased to have Aurasma bring an entirely new dimension to the exhibition. We hope it can help provide a timely boost to donations and awareness of homelessness issues as we continue to work to transform people's lives across the UK.”

Martina King, managing director of Aurasma, said: “We are delighted to be working with Crisis, a charity that provides education, training and wellbeing services to help homeless people into employment and accommodation. It’s brilliant that Aurasma’s technology can not only help with the donation process but also provide an unrivalled opportunity to bring an exciting new element to art exhibitions.”

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