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Burger King eyes up the female market with latest ad

Burger King Netherlands has unveiled a new ad, using eyeshadow to create a burger.

The fast food restaurant posted the picture on its Facebook page with the words ‘Have a good weekend! And for the ladies we have a makeup tip!’

Burger King is asking that anyone who tries to create to create the look themselves sends the company a photo.

What do you think? A good way to make the brand attractive to females, or just a fun-for-Friday picture?

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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