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Burger King eyes up the female market with latest ad

Burger King Netherlands has unveiled a new ad, using eyeshadow to create a burger.

The fast food restaurant posted the picture on its Facebook page with the words ‘Have a good weekend! And for the ladies we have a makeup tip!’

Burger King is asking that anyone who tries to create to create the look themselves sends the company a photo.

What do you think? A good way to make the brand attractive to females, or just a fun-for-Friday picture?

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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