3 April 2012 - 4:37pm | posted by | 5 comments

Bosses irked by excessive staff tweeting

Bosses irked by excessive staff tweetingBosses irked by excessive staff tweeting

A growing band of Britain’s bosses are expressing irritation at the increasing predilection of their staff to squander man hours on social networking sites such as Twitter.

Their concern is reflected in a new report, published by Deal Jungle, shows that nearly half of all business owners have expressed concern about the amount of time their employees spend tweeting, with 15% admitting they are “very concerned” by the practice.

The survey found that 63% of the 500 staff polled spent a brief amount of time updating their personal Twitter feed whilst a hardcore 13% gamely confessed to spending more than 45min on the platform.

A Deal Jungle spokesman told the Telegraph: “Nobody likes to admit that they are slacking at work, so this figure may be much higher. Therefore it is very difficult to place an exact figure on the amount of time the average worker spends on twitter.

“A conservative estimate from our research would be, generally speaking, 20 minutes is lost per employee per day to twitter. For a relatively small company with 30 employees this equates to a loss of 50 hours a week.”

Comments

3 Apr 2012 - 17:16
Jason_Urquhart

More time is lost to smoking.

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4 Apr 2012 - 09:22
andyr84566's picture

@Jason_Urquhart and sales meetings!

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4 Apr 2012 - 09:20
andyr84566's picture

Any intelligent company would integrate social media time into the working day as a legitimate activity. It could work as a tool to better promote the company itself. The problem here is cumudgens fighting against something they don't understand. Better for them to use and embrace it!

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4 Apr 2012 - 11:45
cafecreate's picture

@andyr8455 Totally agree; it should be encouraged. The trick is to engage your staff in the benefits of using twitter together for promoting the company. Get a solid social media strategy in place first but allow the staff to contribute and participate. 30 employees contributing just 2 mins a day could place your firm at the centre of the conversation. Some companies would love this motivated and well informed workforce at their disposal!

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4 Apr 2012 - 19:24
saman_mansourpour's picture

Few large organisations have the infrastructure in place to empower their staff to contribute corporate messages positively via social media. This may change, although in my experience job descriptions at middle management and below tend to be fairly task driven, and as a concept this might be a little "too much" freedom for them. Not suggesting they'll avoid moving with the times, but how many blue chips are still running Office 2000?

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