2 April 2012 - 4:16pm | posted by | 0 comments

Video: New 'Have you got a WKD side?' ad launches tonight

Alcohol brand WKD returns to TV screens tonight with the latest ad in its 'Have you got a WKD side?' series.

The new gym-themed spot was creatively directed by Craig Buzzel at the brand's long-standing ad agency Big.

Dylan Bogg, CEO and executive creative director at the Leicester agency, said: "Big have worked with WKD for 12 years now, and since we helped the brand achieve the number 1 spot in the ready-to-drink sector, we have had no intention of letting that go.

"Research has shown that the campaign still resonates with the target audience and it’s significantly more successful than some of the higher spending brands.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Rainforest Foundation UK - celebrity art auction creative

28/11/2014
999 has worked with The Rainforest Foundation UK on a wide...

Cobalt Place

27/11/2014
Digital strategy and fully integrated campaign for...

Launch + Sponsorship + Rooster = Social Media Success!

26/11/2014
September 2014 saw Garuda Indonesia launch their new London...