2 April 2012 - 4:16pm | posted by | 0 comments

Video: New 'Have you got a WKD side?' ad launches tonight

Alcohol brand WKD returns to TV screens tonight with the latest ad in its 'Have you got a WKD side?' series.

The new gym-themed spot was creatively directed by Craig Buzzel at the brand's long-standing ad agency Big.

Dylan Bogg, CEO and executive creative director at the Leicester agency, said: "Big have worked with WKD for 12 years now, and since we helped the brand achieve the number 1 spot in the ready-to-drink sector, we have had no intention of letting that go.

"Research has shown that the campaign still resonates with the target audience and it’s significantly more successful than some of the higher spending brands.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...

Wigmore Hall

19/05/2015
BRIEF Having worked with Wigmore Hall in the past, we were...

172% increase in non-brand profit year-on-year for Virgin Holidays

19/05/2015
Virgin Holidays is the largest transatlantic tour operator...