Tangerine cleans up with Grime Boss PR account win
Nice-Pak International has appointed Tangerine PR to promote its new heavy-duty hand wipes brand Grime Boss. Manchester-based Tangerine won the account after a competitive launch and will be handling the B2B launch and press office. It will also handle business to consumer activity for the brand, which it aims to position as the hand wipe of choice for professionals and enthusiasts in the painting and decorating, building and construction, heating and plumbing, motor and DIY sectors. Jo Dudley, account director at Tangerine, said: "The Grime Boss campaign kicks off in earnest in April but the team has already been working hard behind the scenes preparing the launch activity."