2 April 2012 - 12:03pm | posted by | 0 comments

Tangerine cleans up with Grime Boss PR account win

Grime Boss: new account for TangerineGrime Boss: new account for Tangerine

Nice-Pak International has appointed Tangerine PR to promote its new heavy-duty hand wipes brand Grime Boss.

Manchester-based Tangerine won the account after a competitive launch and will be handling the B2B launch and press office.

It will also handle business to consumer activity for the brand, which it aims to position as the hand wipe of choice for professionals and enthusiasts in the painting and decorating, building and construction, heating and plumbing, motor and DIY sectors.

Jo Dudley, account director at Tangerine, said: "The Grime Boss campaign kicks off in earnest in April but the team has already been working hard behind the scenes preparing the launch activity."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Launching SPLYT with a Social & Media Splash

29/05/2015
Rooster cut through the crowded taxi and sharing economy...

A new collaboration for Zatchels

29/05/2015
What happens when one of the world’s most respected...

Typosaurus - Website Spell Checker

27/05/2015
Spelling Errors. Extinct.  Are you a voracious verbivore or...

Cutting Through The Cards, Candy and Clutter with Savanna Serenades

25/05/2015
Valentine’s Day is a holiday that sees increased spending...

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...