News
Marketing can change the world

McArthurGlen unveils £2.5m spring campaign with WARL

Designer outlet retailer McArthurGlen has unveiled a £2.5m spring campaign, created by WARL, with a TV advert breaking today.

The 20 second black-and-white advert spearheads the campaign, which also incorporates magazine and press advertising & advertorials, cinema ads, posters and door-drops.

Brian Lloyd, WARL creative director, said: “This campaign is all about emotion, capturing the vivacious and spirited attitude of the models – and, of course, of McArthurGlen itself. It’s about serious fashion, without the serious fashion attitude. We were deliberately seeking the sort of moments that tend to come from the final frames of a fashion shoot and which frequently end up on the cutting room floor!”

The campaign uses the tagline “love fashion, adore life”.

Shaeren McKenzie, McArthurGlen’s group marketing director, said: “McArthurGlen offers its customers a unique chance to invest in the brands they love at a price they can be relaxed about – and that is a powerful positioning, particularly in today’s economic climate. We feel that this campaign sums up not just our offering but also the way our shoppers view life.”

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff