Bloomberg Businessweek unveils airport campaign to drive awareness
Bloomberg Businessweek has unveiled a campaign with Transport Media to drive awareness and readership of the magazine to the business and media communities. Digital screens at London City Airport terminal and departure lounge, as well as Manchester Airport, are running as part of the campaign, while magazine sampling will start today at London City Airport. The three sets of creative, developed by Bloomberg’s internal agency, include the execution ‘Trendspotting’ inspired by recent editorial content in the magazine. Bloomberg planned the media strategy in-house and bought the inventory through Out of Home International.