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Ad of the Day: NSPCC - Sh*t Kids Say

This affecting piece for the NSPCC starts as a celebration of the charmingly daft things that children say before sliding into darker territory by depicting the kinds of things children say when all is not well in their lives. An outstanding reminder that we all have a responsibility to act if we suspect something is amiss. Agency: Inferno Creative Team: Al Young / Tim Palmer TV Producer: Sam Dowling Film Prod Co: Academy Films Director: Amanda Boyle Producer: Noreen Khan Dir of Photography: George Steel Post-Prod House: MPC Editing House: Trim Editor: Julia Knight Audio House: 750MPH

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