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Ad of the Day: NSPCC - Sh*t Kids Say

This affecting piece for the NSPCC starts as a celebration of the charmingly daft things that children say before sliding into darker territory by depicting the kinds of things children say when all is not well in their lives. An outstanding reminder that we all have a responsibility to act if we suspect something is amiss.

Agency: Inferno

Creative Team: Al Young / Tim Palmer

TV Producer: Sam Dowling

Film Prod Co: Academy Films

Director: Amanda Boyle

Producer: Noreen Khan

Dir of Photography: George Steel

Post-Prod House: MPC

Editing House: Trim

Editor: Julia Knight

Audio House: 750MPH

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Staff Writer

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