Accessories Direct launches biggest ad campaign to date

Fashion retailer Accessories Direct has launched its 'biggest advertising campaign to date'.

Accessories Direct launches new campaign

A £500,000 campaign is now underway across national press supplements and women’s magazines. There is also digital display and digital outdoor activity in selected London underground stations.

Throughout the campaign, a tenancy site will appear in the Sunday Times Style facing the key ‘Wardrobe Mistress’ feature. Here, a new creative will be unveiled each week, as well as showcasing the company’s latest offers and deals.

BabyGrand Marketing is responsible for the creative while the7stars planned and bought the media.

The7stars will also look after Accesories Direct's SEO and PPC needs. The agency took over the media buying account from MJ Media in January this year.

Ellie Ring, account manager at the7stars, said: "The Sunday Times Style is the perfect vehicle to showcase the products Accessories Direct has to offer.

"The adverts have been positioned next to the regular ‘Wardrobe Mistress’ fashion Q&A feature, which is a great resource for fashion forward women – exactly the target audience Accessories Direct is looking to reach.”

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff