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999 designs new Buyers' Book for TV giant FremantleMedia Enterprises

The new buyers' book

FremantleMedia Enterprises, one of the biggest names in commercial television, is working with 999 Design following a four-way pitch.

Enterprises is the licensing and distribution arm of FremantleMedia, the TV giant behind hit formats such as American Idol (co-produced with 19 Productions) and Got Talent and The X Factor (both co-produced with Simon Cowell's Syco).

999's first task has been to create a "fresher look" for Fremantle's Buyers' Book, which showcases the company's TV content and will be on display at this week's MIPTV industry event in Cannes.

Its brief was to "overhaul the approach and recreate the Buyers’ Book to reflect the scope of FME’s offering to licensing, distribution and home entertainment around the world".

Aileen Geraghty, MD 999 London said: "We are delighted to be working with such a successful and innovative global entertainment brand, the variety of top level content they produce is really quite inspiring – we’re looking forward to helping drive that success.”

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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