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999 designs new Buyers' Book for TV giant FremantleMedia Enterprises

The new buyers' book

FremantleMedia Enterprises, one of the biggest names in commercial television, is working with 999 Design following a four-way pitch.

Enterprises is the licensing and distribution arm of FremantleMedia, the TV giant behind hit formats such as American Idol (co-produced with 19 Productions) and Got Talent and The X Factor (both co-produced with Simon Cowell's Syco).

999's first task has been to create a "fresher look" for Fremantle's Buyers' Book, which showcases the company's TV content and will be on display at this week's MIPTV industry event in Cannes.

Its brief was to "overhaul the approach and recreate the Buyers’ Book to reflect the scope of FME’s offering to licensing, distribution and home entertainment around the world".

Aileen Geraghty, MD 999 London said: "We are delighted to be working with such a successful and innovative global entertainment brand, the variety of top level content they produce is really quite inspiring – we’re looking forward to helping drive that success.”

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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