United Carpets & Beds hires ABF Pictures to shoot new ad

United Carpets & Beds has appointed ABF Pictures as its TV creative and production company.

United hires ABF

The Manchester production company's first ad for the retailer will be broadcast before Easter as part of a multi-region ITV1 campaign.

ABF’s creative director, Matt Barraclough, said: "We’re excited to be working with a brand like United Carpets & Beds. They have years on TV under their belt, they know what works for them but are also keen to take on and try new ideas."