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United Carpets & Beds hires ABF Pictures to shoot new ad

United Carpets & Beds has appointed ABF Pictures as its TV creative and production company. The Manchester production company's first ad for the retailer will be broadcast before Easter as part of a multi-region ITV1 campaign. ABF’s creative director, Matt Barraclough, said: "We’re excited to be working with a brand like United Carpets & Beds. They have years on TV under their belt, they know what works for them but are also keen to take on and try new ideas."

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