30 March 2012 - 3:22pm | posted by | 0 comments

Miller Brands set to roll out experiential campaign for Kozel

Miller Brands set to roll out experiential campaign for KozelMiller Brands set to roll out experiential campaign for Kozel

Miller Brand sis set to roll out an experiential campaign called ‘Czech Mates’ for Kozel lager.

Following a trial, the new phase of the sampling activity, which will take place in several cities throughout the UK, will start in April, with Kozel ambassadors Billy and Kristina asking consumers to answer questions about their friends.

Each participant has to answer three questions correctly to win a 2-for-1 Kozel beer token, which is redeemable at the bar.

Lucy Jordan, director of customer marketing for Miller Brands, said: “The first phase of the experiential activity was really successful, so we decided to roll it out until the end of 2012. This activity allows us to encourage consumer trial and support sales of Kozel in outlets.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...