30 March 2012 - 3:22pm | posted by | 0 comments

Miller Brands set to roll out experiential campaign for Kozel

Miller Brands set to roll out experiential campaign for KozelMiller Brands set to roll out experiential campaign for Kozel

Miller Brand sis set to roll out an experiential campaign called ‘Czech Mates’ for Kozel lager.

Following a trial, the new phase of the sampling activity, which will take place in several cities throughout the UK, will start in April, with Kozel ambassadors Billy and Kristina asking consumers to answer questions about their friends.

Each participant has to answer three questions correctly to win a 2-for-1 Kozel beer token, which is redeemable at the bar.

Lucy Jordan, director of customer marketing for Miller Brands, said: “The first phase of the experiential activity was really successful, so we decided to roll it out until the end of 2012. This activity allows us to encourage consumer trial and support sales of Kozel in outlets.”

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Twitter #snowpixel Challenge

23/09/2014
Last Christmas, We Love Digital invented an entirely new...

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...