Platform for social video advertising Ebuzzing has announced the appointment of Rebecca Powell as VP of global marketing and Caroline Hugonenc as head of research.
Bertrand Quesada, Ebuzzing CEO, said: “The web today is social: it’s about connections between individuals, and brands need to adapt to the new landscape in order to stay relevant in the new world order. As advertisers continue to take advantage of the wealth of opportunity presented through the social web, 2012 looks set to be the year that social video advertising tops the agenda for brands.
“Today’s hires mark our confidence and capabilities to lead the charge in helping brands become more meaningful and relevant on the social web.
“Ebuzzing are at the forefront of social video advertising, delivering innovative campaigns for world renowned brands. We’ve got strong growth plans for 2012 and wealth of experience brought by the two new members of our management team will provide the backbone for growth as we expand our presence in the UK.”
Powell previously held the role of digital director at OMD International, while Hugonenc joins from the Aegis Media Group, where she was the head of digital research.