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The Drum Magazine: Friday 30th March

A taster of what's in our latest issue out Friday 30th March

Top Freelancers : Experts in their field – Cover story

The Drum presents the top freelancers in the UK creative industries, as nominated by our readers, and catches up with some of them to find out why they decided to ditch a nine-to-five career. The Drum asked its agency and client-side readers which freelancers they use and who they would recommend. This feature showcases the recommended freelancers, their work and their thoughts.

  • What are the benefits of being a creative freelancer?
  • What have been the biggest challenges you have faced as a freelancer?
  • Has the market changed for freelancers in recent years?

and more….

Proctor & Gamble

As the world’s biggest marketer cuts $1bn from its marketing budget and shifts its focus from TV advertising to digital, The Drum looks at whether other brands should follow suit.

Analysis and Agenda

Media

UK falling behind in mobile because of Ofcom

Mobile ad spend increases 157% year on year

Online video revenue set to quadruple

Enders: Google+ unlikely to take off

Digital

Demand for digital talent reaches new heights

Google to penalise SEO

The Works - The latest creative campaigns

In this issue we look at some of the latest creative work, including:

  • Newcastle-based Gardiner Richardson’s tourism brand identity for Dumfries & Galloway
  • Turquoise Branding’s work for Eurovision 2012
  • Leahy Brand Design’s work for Napier Brown’s new retail sugar brand - Whitworths for Baking
  • Brand identity for The Ampersand Hotel, created by London-based Goosebumps

And more…

Pitch news

A round-up of the new business news - from pitches and wins to losses and reviews

People news

A look at who has moved where in the marketing and media industries, both client-side and agency

The magazine regularly includes:

In-depth report and analysis, regional and sector, with all the hard hitting facts, stats and trends

The Drum

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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