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The Drum Magazine: Friday 30th March

A taster of what's in our latest issue out Friday 30th March

Top Freelancers : Experts in their field – Cover story

The Drum presents the top freelancers in the UK creative industries, as nominated by our readers, and catches up with some of them to find out why they decided to ditch a nine-to-five career. The Drum asked its agency and client-side readers which freelancers they use and who they would recommend. This feature showcases the recommended freelancers, their work and their thoughts.
  • What are the benefits of being a creative freelancer?
  • What have been the biggest challenges you have faced as a freelancer?
  • Has the market changed for freelancers in recent years?
and more….

Proctor & Gamble

As the world’s biggest marketer cuts $1bn from its marketing budget and shifts its focus from TV advertising to digital, The Drum looks at whether other brands should follow suit.

Analysis and Agenda

MediaUK falling behind in mobile because of OfcomMobile ad spend increases 157% year on yearOnline video revenue set to quadrupleEnders: Google+ unlikely to take off DigitalDemand for digital talent reaches new heightsGoogle to penalise SEO The Works - The latest creative campaignsIn this issue we look at some of the latest creative work, including:
  • Newcastle-based Gardiner Richardson’s tourism brand identity for Dumfries & Galloway
  • Turquoise Branding’s work for Eurovision 2012
  • Leahy Brand Design’s work for Napier Brown’s new retail sugar brand - Whitworths for Baking
  • Brand identity for The Ampersand Hotel, created by London-based Goosebumps
And more… Pitch newsA round-up of the new business news - from pitches and wins to losses and reviewsPeople newsA look at who has moved where in the marketing and media industries, both client-side and agencyThe magazine regularly includes: In-depth report and analysis, regional and sector, with all the hard hitting facts, stats and trends