30 March 2012 - 10:01am | posted by | 0 comments

The Drum Magazine: Friday 30th March

A taster of what's in our latest issue out Friday 30th March

Creative Review: 

Top Freelancers : Experts in their field – Cover story

Top Freelancers : Experts in their field – Cover story

The Drum presents the top freelancers in the UK creative industries, as nominated by our readers, and catches up with some of them to find out why they decided to ditch a nine-to-five career. The Drum asked its agency and client-side readers which freelancers they use and who they would recommend. This feature showcases the recommended freelancers, their work and their thoughts.

  • What are the benefits of being a creative freelancer?
  • What have been the biggest challenges you have faced as a freelancer?
  • Has the market changed for freelancers in recent years?

and more….

Proctor & Gamble

Proctor & Gamble

As the world’s biggest marketer cuts $1bn from its marketing budget and shifts its focus from TV advertising to digital, The Drum looks at whether other brands should follow suit.

Analysis and Agenda

Analysis and Agenda

Media
UK falling behind in mobile because of Ofcom
Mobile ad spend increases 157% year on year
Online video revenue set to quadruple
Enders: Google+ unlikely to take off

Digital
Demand for digital talent reaches new heights
Google to penalise SEO

The Works - The latest creative campaigns
In this issue we look at some of the latest creative work, including:

  • Newcastle-based Gardiner Richardson’s tourism brand identity for Dumfries & Galloway
  • Turquoise Branding’s work for Eurovision 2012
  • Leahy Brand Design’s work for Napier Brown’s new retail sugar brand - Whitworths for Baking
  • Brand identity for The Ampersand Hotel, created by London-based Goosebumps

And more…

Pitch news
A round-up of the new business news - from pitches and wins to losses and reviews

People news
A look at who has moved where in the marketing and media industries, both client-side and agency

The magazine regularly includes:
In-depth report and analysis, regional and sector, with all the hard hitting facts, stats and trends

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