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CIPR unveils The CIPR Excellence Awards 2012 shortlist

The shortlist for The CIPR Excellence Awards 2012 has been revealed, with agencies such as Man Bites Dog, Umpf and Weber Shandwick Scotland receiving multiple nominations. One-to-one interviews with the judging panel will now take place, before the finalists are announced on 28 May. Jane Wilson, CEO of the CIPR, said: “To make the CIPR Excellence Awards shortlist is a statement of achievement for any individual or organisation. The sheer number of high quality entries received this year, especially when things are still pretty tough out there economically, is testament to a thriving industry. There really is no greater recognition of professionalism, creativity and hard work than to reach the final stages of the Excellence Awards.” The full shortlist is below: Campaign 1. Corporate and Business Communications • ArcelorMittal ArcelorMittal Orbit • Diffusion Diffusion's 'Wake Up To Sunrise' campaign for ICM Registry • G4S Working Prisons: Working People • Kaizo Gemalto Mobile NFC Hits the Streets • Man Bites Dog The Cost Boomerang • MC2 The Launch of The North West Fund 2. Financial and Investor Relations • John Lewis Partnership and MRM Launching the John Lewis Partnership Bond • MHP Communications JD Sports Fashion Acquisition of Blacks Leisure • Santander UK Breakthrough - Boosting British Businesses • The Co-operative Insurance A Smart Solution for Young Drivers 3. Internal Communications • Balfour Beatty Major Civil Engineering Zero Harm • BT Operate Communicating our Operate2014 strategy • Chelsea and Westminster Hospital NHS Foundation Trust " I've had mine. Have you had yours?" - staff flu vaccination campaign • Lloyds Banking Group Personal Bests - A ground breaking Employee Engagement initiative • Midlands Co-operative Society Mission Firefly • URENCO IT Security Code of Conduct Campaign 4. Consumer Relations • 3 Monkeys Communications Savlon Adventure in Play • Kaizo The Truvia® Voyage of Discovery – Turning over a sweet new leaf in the UK • Kärcher Kärcher Cleans Britain • Ketchum Pleon with Procter & Gamble, Olay Professional Range The Beauty of Proof • McDonald's Happy Meal Books • Umpf The GE Royal Fridge 5. Best Sporting Campaign - new • Bupa and Synergy Sponsorship Leveraging Sponsorship of the Bupa Great Run Series • Hill+Knowlton Strategies and IMG Holiday Inn Masterclasses: Train with Olympians • IMG Consulting British Airways 'They Will Fly' • iris PR The FA WSL - Call The Shots • Lloyds TSB / Four Communications Group London 2012 Olympic Torch Relay Nomination Campaign • Third City Running on Empty 6. Public Sector • Dacorum Borough Council Peace of mind at Christmas • Lancashire County Council A Whole New World at Your Library • NHS Blood and Transplant National Blood Week • Stockport Council Right Thing, Right Bin • Union for International Cancer Control and Tonic Life Communications World Cancer Day 2012 - Together it is possible • Working Word People's Collection Wales: a nation telling its own story 7. Corporate Responsibility • Blue Rubicon O2 Think Big • Gabrielle Shaw Communications Project Ocean • HB Communications 2007-2011 campaign by HB Communications for The Commission on Unclaimed Assets, a not for profit voluntary organisation led by Sir Ronald Cohen • National Federation of Builders Stay Safe, Stay Away • salt PR Lifebuoy: Global Handwashing Day • The Co-operative The Co-operative Enterprise Hub 8. Public Affairs • Macmillan Cancer Support Macmillan Cancer Support's 'Put the fair into welfare' campaign • Macmillan Cancer Support Wales Changing Cancer Care in Wales • Maitland Political Pro-MOTe campaign • Orbit Communications "Going for Gold with Scotland's First Commercial Gold Mine" • Peter Carroll Associates FairFuelUK • The Royal British Legion Campaign to get the military covenant enshrined in law 9. Not-For-Profit • Clearsilver Marketing The Haven - Capital Fundraising Appeal • JPR Community Relations Week • Proof Communication GNSS vulnerabilities - ICT Knowledge Transfer Network conference • Shelter Evict Rogue Landlords • Somerset Community Foundation and Community Foundation Network Surviving Winter Appeal • Unity Rhythmix - #CowellMustPay 10. Healthcare • Fishburn Hedges / Lloydspharmacy Securing a voice for pharmacy in the new NHS • National Pharmacy Association Ask Your Pharmacist Campaign • NHS Blood and Transplant National Blood Week • salt PR Lifebuoy: Global Handwashing Day • Spink Psoriasis - Time for Change • Virgo Consumer HEALTH Launch of XLS - Medical Fat Binder 11. Integrated & Marcomms Campaigns • AXA UK Ambition AXA Awards • Blue Rubicon The Halifax: Generation Rent • Dacorum Borough Council Peace of mind at Christmas • NHS Blood and Transplant National Blood Week • Queen's University Belfast The Higher Education Funding Campaign • Weber Shandwick Scotland And A Thread Runs Through It.... 12. Best Use Of Media Relations • Brands2Life Love Economy • Grayling ‘Spring Clean Your Meds’ • Natural History Museum, London Sexual Nature • Porter Novelli Making Waves For The Royal Mint • The Co-operative Insurance A Smart Solution for Young Drivers • Unity Netmums, The Real Parenting Revolution 13. Best Use of Social Media • Frank PR Sneakerpedia • Hotwire Achieving digital independence with the FT web app • McCann Manchester with CrossCountry Student Fees for Free • swiftcover.com The Swift Brothers Facebook Launch • Umpf Tweet Pie - The World's Shortest Recipe Book • Unity Rhythmix - #CowellMustPay 14. Broadcast Campaign • Ketchum Pleon with FedEx Express FedEx delivers 'panda-monium' across the globe • Lansons Communications Felixstowe Port provides major boost for the UK economy • Lansons Communications Smashing Bertie to Save Our Savers • Ogilvy Public Relations “W” for Winner – It’s your word against ours! • Switchover Help Scheme 12 Days of Help Scheme • Weber Shandwick Scotland Definitely Mabey 15. Global Public Relations • Brands2Life A Remarkable Launch: Nikon Big Hands • Edelman UK Captain Morgan - The Captain's Island • Edelman UK The Shell V-Power Network of Champions • Fever American Express Romm for Thought • Frank PR Making Call of Duty: Modern Warfare 3 the Biggest Entertainment Launch of All Time • Slam PR Sparking brand love for Zippo 16. Crisis Communications • British Council British Council bombing – our work continues • Cubitt Consulting Saviours - Ensuring Survival of a Pioneering Provider of Key Services for the Welfare of Thousands of Children • Golden Goose PR Workers sacked for being British • Grayling H1N1 in the food chain • Nottingham City Council One Nottingham Communicating Through The Disturbances 2011 • Unity Rhythmix - #CowellMustPay 17. Best Automotive Campaign • Focus PR Rolls-Royce Motor Cars • Genesis PR PR drives business at Ford Retail • Jaguar Redefining Jaguar Cars • ŠKODA UK Taking the Czech-ered Flag: The 227 mph ŠKODA UK • Shine Communications with Volkswagen Commercial Vehicles Launching the Amarok • The Co-operative Insurance A Smart Solution for Young Drivers 18. Low Budget • 90TEN 56 Dean Street • British Heart Foundation (BHF) BHF Shops fight for transparency • Lothian and Borders Police Made From Crime? • Quay West Communications Bike Theft: The Movie • University of St Andrews Royal Wedding Breakfast • Willoughby Public Relations Covering Up Shakespeare to Uncover The Truth Special 19. External Newspaper, Magazine or Publication • Benenden Healthcare Society / Caspian Media Benhealth magazine • Mersey Care NHS Trust in-house team Mersey Cares Annual Report 2010 to 2011: Ten Years of Mental Healthcare on Merseyside • Sellafield, The Nuclear Decommissioning Authority and Nuclear Management Partners The Sellafield Plan • Tods Murray Solicitors Dispatches • whg / Word Association whg 100 Book • Writtle College Arena Magazine 20. Internal Newspaper, Magazine or Publication • Endsleigh Insurance Services Endsleigh's Buzz • Internal Communications The Royal Bank of Scotland, 'We mean business' newsletter • Leeds Metropolitan University Building our Community • Royal Mail Engaging Royal Mail Managers • The Soldier Team Soldier • UKAR with Scarlettabbott U Magazine 21. Website • Chelsea and Westminster Hospital NHS Foundation Trust Chelsea and Westminster Hospital Website Redesign • Frank PR Sneakerpedia • RAF Benevolent Fund RAF Benevolent Fund website • Stockport Council Stockport.gov.uk • Surrey County Council The Digital Press Office • Unity Pernod Absinthe - Think Work Play 22. Event • Brands2Life A Remarkable Launch: Nikon Big Hands • Compassion in World Farming One Way Ticket • eBay eBay Christmas Boutique • Kaizo The Truvia Voyage of Discovery - Turning Over A New Sweet Leaf in the UK • RSA RSA's Arctic Challenge • Unity The Thousand Readers of Jacob De Zoet Individual 23. Outstanding Young Communicator • Philippa Rogan MCIPR Clearsilver Marketing • Philippa Martin Davies Tanner • Becki Willis Four Communications Group • Lisa Gutcher MCIPR Liquid • Kate McGregor Shine Communications • Helena Bloomer Slam PR 24. Best Freelance Practitioner • Jane Hunt MCIPR Catapult PR • Hilary Berg MCIPR Hilary Berg Consulting • Rachel O'Reilly MCIPR Rachel O'Reilly Communications Team 25. Outstanding Small Consultancy • CubanEight • Dynamo • Jargon PR • Judge & Howard • Reverberate Public Relations • The View 26. Outstanding In-House Public Relations Team • Macmillan Cancer Care • North East Derbyshire District Council • Royal College of Nursing • Santander UK • The University of Nottingham • Zurich 27. Outstanding Public Relations Consultancy • Ketchum Pleon • Man Bites Dog • Nelson Bostock Group • Proof Communication • The Red Consultancy • Unity

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