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CIPR unveils The CIPR Excellence Awards 2012 shortlist

The shortlist for The CIPR Excellence Awards 2012 has been revealed, with agencies such as Man Bites Dog, Umpf and Weber Shandwick Scotland receiving multiple nominations.

One-to-one interviews with the judging panel will now take place, before the finalists are announced on 28 May.

Jane Wilson, CEO of the CIPR, said: “To make the CIPR Excellence Awards shortlist is a statement of achievement for any individual or organisation. The sheer number of high quality entries received this year, especially when things are still pretty tough out there economically, is testament to a thriving industry. There really is no greater recognition of professionalism, creativity and hard work than to reach the final stages of the Excellence Awards.”

The full shortlist is below:


1. Corporate and Business Communications

• ArcelorMittal
ArcelorMittal Orbit
• Diffusion
Diffusion's 'Wake Up To Sunrise' campaign for ICM Registry
• G4S
Working Prisons: Working People
• Kaizo
Gemalto Mobile NFC Hits the Streets
• Man Bites Dog
The Cost Boomerang
• MC2
The Launch of The North West Fund

2. Financial and Investor Relations

• John Lewis Partnership and MRM
Launching the John Lewis Partnership Bond
• MHP Communications
JD Sports Fashion Acquisition of Blacks Leisure
• Santander UK
Breakthrough - Boosting British Businesses
• The Co-operative Insurance
A Smart Solution for Young Drivers

3. Internal Communications

• Balfour Beatty Major Civil Engineering
Zero Harm
• BT Operate
Communicating our Operate2014 strategy
• Chelsea and Westminster Hospital NHS Foundation Trust
" I've had mine. Have you had yours?" - staff flu vaccination campaign
• Lloyds Banking Group
Personal Bests - A ground breaking Employee Engagement initiative
• Midlands Co-operative Society
Mission Firefly
IT Security Code of Conduct Campaign

4. Consumer Relations

• 3 Monkeys Communications
Savlon Adventure in Play
• Kaizo
The Truvia® Voyage of Discovery – Turning over a sweet new leaf in the UK
• Kärcher
Kärcher Cleans Britain
• Ketchum Pleon with Procter & Gamble, Olay Professional Range
The Beauty of Proof
• McDonald's
Happy Meal Books
• Umpf
The GE Royal Fridge

5. Best Sporting Campaign - new

• Bupa and Synergy Sponsorship
Leveraging Sponsorship of the Bupa Great Run Series
• Hill+Knowlton Strategies and IMG
Holiday Inn Masterclasses: Train with Olympians
• IMG Consulting
British Airways 'They Will Fly'
• iris PR
The FA WSL - Call The Shots
• Lloyds TSB / Four Communications Group
London 2012 Olympic Torch Relay Nomination Campaign
• Third City
Running on Empty

6. Public Sector

• Dacorum Borough Council
Peace of mind at Christmas
• Lancashire County Council
A Whole New World at Your Library
• NHS Blood and Transplant
National Blood Week
• Stockport Council
Right Thing, Right Bin
• Union for International Cancer Control and Tonic Life Communications
World Cancer Day 2012 - Together it is possible
• Working Word
People's Collection Wales: a nation telling its own story

7. Corporate Responsibility

• Blue Rubicon
O2 Think Big
• Gabrielle Shaw Communications
Project Ocean
• HB Communications
2007-2011 campaign by HB Communications for The Commission on Unclaimed Assets, a not for profit voluntary organisation led by Sir Ronald Cohen
• National Federation of Builders
Stay Safe, Stay Away
• salt PR
Lifebuoy: Global Handwashing Day
• The Co-operative
The Co-operative Enterprise Hub

8. Public Affairs

• Macmillan Cancer Support
Macmillan Cancer Support's 'Put the fair into welfare' campaign
• Macmillan Cancer Support Wales
Changing Cancer Care in Wales
• Maitland Political
Pro-MOTe campaign
• Orbit Communications
"Going for Gold with Scotland's First Commercial Gold Mine"
• Peter Carroll Associates
• The Royal British Legion
Campaign to get the military covenant enshrined in law

9. Not-For-Profit

• Clearsilver Marketing
The Haven - Capital Fundraising Appeal
Community Relations Week
• Proof Communication
GNSS vulnerabilities - ICT Knowledge Transfer Network conference
• Shelter
Evict Rogue Landlords
• Somerset Community Foundation and Community Foundation Network
Surviving Winter Appeal
• Unity
Rhythmix - #CowellMustPay

10. Healthcare

• Fishburn Hedges / Lloydspharmacy
Securing a voice for pharmacy in the new NHS
• National Pharmacy Association
Ask Your Pharmacist Campaign
• NHS Blood and Transplant
National Blood Week
• salt PR
Lifebuoy: Global Handwashing Day
• Spink
Psoriasis - Time for Change
• Virgo Consumer HEALTH
Launch of XLS - Medical Fat Binder

11. Integrated & Marcomms Campaigns

Ambition AXA Awards
• Blue Rubicon
The Halifax: Generation Rent
• Dacorum Borough Council
Peace of mind at Christmas
• NHS Blood and Transplant
National Blood Week
• Queen's University Belfast
The Higher Education Funding Campaign
• Weber Shandwick Scotland
And A Thread Runs Through It....

12. Best Use Of Media Relations

• Brands2Life
Love Economy
• Grayling
‘Spring Clean Your Meds’
• Natural History Museum, London
Sexual Nature
• Porter Novelli
Making Waves For The Royal Mint
• The Co-operative Insurance
A Smart Solution for Young Drivers
• Unity
Netmums, The Real Parenting Revolution

13. Best Use of Social Media

• Frank PR
• Hotwire
Achieving digital independence with the FT web app
• McCann Manchester with CrossCountry
Student Fees for Free
• swiftcover.com
The Swift Brothers Facebook Launch
• Umpf
Tweet Pie - The World's Shortest Recipe Book
• Unity
Rhythmix - #CowellMustPay

14. Broadcast Campaign

• Ketchum Pleon with FedEx Express
FedEx delivers 'panda-monium' across the globe
• Lansons Communications
Felixstowe Port provides major boost for the UK economy
• Lansons Communications
Smashing Bertie to Save Our Savers
• Ogilvy Public Relations
“W” for Winner – It’s your word against ours!
• Switchover Help Scheme
12 Days of Help Scheme
• Weber Shandwick Scotland
Definitely Mabey

15. Global Public Relations

• Brands2Life
A Remarkable Launch: Nikon Big Hands
• Edelman UK
Captain Morgan - The Captain's Island
• Edelman UK
The Shell V-Power Network of Champions
• Fever
American Express Romm for Thought
• Frank PR
Making Call of Duty: Modern Warfare 3 the Biggest Entertainment Launch of All Time
• Slam PR
Sparking brand love for Zippo

16. Crisis Communications

• British Council
British Council bombing – our work continues
• Cubitt Consulting
Saviours - Ensuring Survival of a Pioneering Provider of Key Services for the Welfare of Thousands of Children
• Golden Goose PR
Workers sacked for being British
• Grayling
H1N1 in the food chain
• Nottingham City Council
One Nottingham Communicating Through The Disturbances 2011
• Unity
Rhythmix - #CowellMustPay

17. Best Automotive Campaign

• Focus PR
Rolls-Royce Motor Cars
• Genesis PR
PR drives business at Ford Retail
• Jaguar
Redefining Jaguar Cars
Taking the Czech-ered Flag: The 227 mph ŠKODA UK
• Shine Communications with Volkswagen Commercial Vehicles
Launching the Amarok
• The Co-operative Insurance
A Smart Solution for Young Drivers

18. Low Budget

• 90TEN
56 Dean Street
• British Heart Foundation (BHF)
BHF Shops fight for transparency
• Lothian and Borders Police
Made From Crime?
• Quay West Communications
Bike Theft: The Movie
• University of St Andrews
Royal Wedding Breakfast
• Willoughby Public Relations
Covering Up Shakespeare to Uncover The Truth


19. External Newspaper, Magazine or Publication

• Benenden Healthcare Society / Caspian Media
Benhealth magazine
• Mersey Care NHS Trust in-house team
Mersey Cares Annual Report 2010 to 2011: Ten Years of Mental Healthcare on Merseyside
• Sellafield, The Nuclear Decommissioning Authority and Nuclear Management Partners
The Sellafield Plan
• Tods Murray Solicitors
• whg / Word Association
whg 100 Book
• Writtle College
Arena Magazine

20. Internal Newspaper, Magazine or Publication

• Endsleigh Insurance Services
Endsleigh's Buzz
• Internal Communications
The Royal Bank of Scotland, 'We mean business' newsletter
• Leeds Metropolitan University
Building our Community
• Royal Mail
Engaging Royal Mail Managers
• The Soldier Team
• UKAR with Scarlettabbott
U Magazine

21. Website

• Chelsea and Westminster Hospital NHS Foundation Trust
Chelsea and Westminster Hospital Website Redesign
• Frank PR
• RAF Benevolent Fund
RAF Benevolent Fund website
• Stockport Council
• Surrey County Council
The Digital Press Office
• Unity
Pernod Absinthe - Think Work Play

22. Event

• Brands2Life
A Remarkable Launch: Nikon Big Hands
• Compassion in World Farming
One Way Ticket
• eBay
eBay Christmas Boutique
• Kaizo
The Truvia Voyage of Discovery - Turning Over A New Sweet Leaf in the UK
RSA's Arctic Challenge
• Unity
The Thousand Readers of Jacob De Zoet


23. Outstanding Young Communicator

• Philippa Rogan MCIPR
Clearsilver Marketing
• Philippa Martin
Davies Tanner
• Becki Willis
Four Communications Group
• Lisa Gutcher MCIPR
• Kate McGregor
Shine Communications
• Helena Bloomer
Slam PR

24. Best Freelance Practitioner

• Jane Hunt MCIPR
Catapult PR
• Hilary Berg MCIPR
Hilary Berg Consulting
• Rachel O'Reilly MCIPR
Rachel O'Reilly Communications


25. Outstanding Small Consultancy

• CubanEight
• Dynamo
• Jargon PR
• Judge & Howard
• Reverberate Public Relations
• The View

26. Outstanding In-House Public Relations Team

• Macmillan Cancer Care
• North East Derbyshire District Council
• Royal College of Nursing
• Santander UK
• The University of Nottingham
• Zurich

27. Outstanding Public Relations Consultancy

• Ketchum Pleon
• Man Bites Dog
• Nelson Bostock Group
• Proof Communication
• The Red Consultancy
• Unity

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