Carat has appointed Mark Brennan, emerging platforms director at MEC, as head of mobile.
In his new role he will consult with clients to build content on the mobile platform, drive investment in media and better deliver business value.
He said: “Carat has an enviable list of clients and a forward thinking team who really want to drive our clients forward in mobile. I’ll be ensuring mobile is engrained within the strategic thinking of Carat, and work with all departments to accelerate our clients forward. I am pleased to get started in this new role and help Carat innovate in this space.”
Tracy De Groose, managing director of Carat, said: “It’s great to have Mark on board to develop the role of mobile within our clients’ communications plans. Across market sectors, advertisers are increasingly recognising the potential of using mobile in an integrated way and Carat is committed to offering a market-leading service in this area, working closely with Aegis specialist agency Isobar Mobile.”