With recent research from DWPub revealing that more than eight out of ten PR professionals currently work with bloggers to provide coverage for clients, it is clear that the importance of bloggers in the PR mix is increasing.
"Bloggers are still relatively new when it comes to the press mix and not everybody understands the etiquette when dealing with them," said Sally Whittle, author of the paper. “The whitepaper shows how PR professionals can effectively work with bloggers to create successful campaigns for clients and build strong relationships.”
The whitepaper is available for subscribers to download.
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