29 March 2012 - 10:48am | posted by | 0 comments

Whitepaper: The smart PR’s guide to blogger outreach

A new whitepaper published by DWPub assesses the importance of the PR industry’s relationship with blogs, and offers advice on how to engage more proactively with bloggers.

Whitepaper: The smart PR’s guide to blogger outreachWhitepaper: The smart PR’s guide to blogger outreach

With recent research from DWPub revealing that more than eight out of ten PR professionals currently work with bloggers to provide coverage for clients, it is clear that the importance of bloggers in the PR mix is increasing.

"Bloggers are still relatively new when it comes to the press mix and not everybody understands the etiquette when dealing with them," said Sally Whittle, author of the paper. “The whitepaper shows how PR professionals can effectively work with bloggers to create successful campaigns for clients and build strong relationships.”

The whitepaper is available for subscribers to download.

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