29 March 2012 - 8:21am | posted by | 0 comments

Survey finds 69% of consumers would turn to a competitor over mishandled personal data

Survey finds 69% of consumers would turn to a competitor over mishandled personal dataSurvey finds 69% of consumers would turn to a competitor over

Fresh research published by Transactis has found that an overwhelming 95% of consumers would turn to a competitor if they perceived a company to have mishandled their personal data.

The findings further showed that this was no mere bluster, with 69% adhering to this hard line stance by actually terminating a relationship.

On the flipside however companies which demonstrate competence in handling personal data are rewarded with 83% of respondents saying they would continue buying from that firm.

Michael Green, Director of Insight, Transactis said: “The careful and intelligent use of personal data engenders consumer confidence and, ultimately, trust – allowing a stronger relationship to flourish. When companies alienate customers by handling personal details irresponsibly, however, consumer punishment is harsh and damaging... Firms that fail to learn that lesson will feel the financial impact in a very direct way.”

Don't miss out... Get your Media news by email

See all specialist newsletters

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Twitter #snowpixel Challenge

23/09/2014
Last Christmas, We Love Digital invented an entirely new...

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...