29 March 2012 - 12:55pm | posted by | 0 comments

Magners takes over London Underground with first ever 180 degree wrap

The Magners wrap at Oxford CircusThe Magners wrap at Oxford Circus

Magners Cider has worked with CBS Outdoor to launch a new campaign on the London Underground.

The brand's first out of home activity since 2009 includes a first ever 180 degree wrap, designed to deliver maximum impact at Oxford Circus station.

The brand will have a consistent presence on the Underground throughout the summer, with specially tailored creative running at Angel, Clapham Common, Camden Town, Leicester Square and Oxford Circus.

Jason Cotterrell, country director at CBS Outdoor UK, said: We are committed to challenging ourselves to create new opportunities for clients and the media first for the 180 degree wrap is testament to that."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...