28 March 2012 - 3:20pm | posted by | 1 comment

Tesco unveils new F&F ad with The Red Brick Road

Tesco unveils new F&F ad with The Red Brick RoadTesco unveils new F&F ad with The Red Brick Road

Tesco has unveiled a new TV ad, set to launch today for three weeks, to promote the spring/summer F&F range.

Focusing on nine key outfits, the 40 second advert, entitled ‘Glide’, was created by The Red Brick Road.

Kari Daniels, marketing director for clothing, said: “Our customers lead busy lives and want easy ways to look effortlessly stylish no matter what the occasion. From spending time with the family, working in an office, out with friends or simply being at home, customers tell us they want accessible, quality fashion at affordable prices. This is one of our strongest collections and our customers can enjoy this season's essential pieces to create the perfect spring/summer wardrobe.”

A series of press ads will also run in women’s weekly magazines.

Comments

2 Apr 2012 - 22:16
groke14393's picture

Hi, I'm trying to identify the beautiful music used in this ad. Can you tell me what it is please?

Thanks

Found it. It's Feel the Love by Cut Copy.

1
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...