Tesco has unveiled a new TV ad, set to launch today for three weeks, to promote the spring/summer F&F range.
Focusing on nine key outfits, the 40 second advert, entitled ‘Glide’, was created by The Red Brick Road.
Kari Daniels, marketing director for clothing, said: “Our customers lead busy lives and want easy ways to look effortlessly stylish no matter what the occasion. From spending time with the family, working in an office, out with friends or simply being at home, customers tell us they want accessible, quality fashion at affordable prices. This is one of our strongest collections and our customers can enjoy this season's essential pieces to create the perfect spring/summer wardrobe.”
A series of press ads will also run in women’s weekly magazines.