Shreddies knits up new ad with McCanns

The ad features Nana Louise making a tannoy announcement to her staff about the role that Shreddies has as a breakfast necessity, featuring the brand message “helping you through ‘til lunch”.

Craig Turner, marketing manager at Nestlé Cereal Partners, said: “The nanas characters are much loved and have almost a cult following on Facebook with over 440,000 fans. With a mixture of video-on-demand, social media and display advertising, we will reach a much wider audience than with traditional TV advertising alone. The result should encourage increased consumer awareness and engagement of Shreddies and the knitting nanas.”