28 March 2012 - 4:12pm | posted by | 0 comments

Meaningful retail brands: Q&A with Kate Cox of MPG Media Contacts

In today’s difficult economic conditions, how can retail brands maintain their consumers’ brand loyalty? Perhaps the answer lies in brands playing a bigger part in consumer wellbeing, therefore becoming more meaningful.

Meaningful retail brands: Q&A with Kate Cox of MPG Media ContactsMeaningful retail brands: Q&A with Kate Cox of MPG Media Contacts

The Drum caught up with Kate Cox, head of strategy at MPG Media Contacts, to talk about the company’s recent Meaningful Brands research and how retailers might become more meaningful in 2012. Cox discusses some of the findings of the Meaningful Brands for a Sustainable Future research, including the finding that most people globally would not care if 70% of the surveyed brands ceased to exist. She also cites examples of UK retail brands such as M&S and B&Q engaging with environmental and social issues, which was found to be a key consideration for consumers even in the cynical UK.

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Don't miss out... Get your Marketing news by email

See all specialist newsletters

27 related companies from Profile Hub:

Latest Projects from the Profile Hub

Video your best #ThriftyFamily saving tip for a chance to win £100

02/09/2014
Saving money doesn’t have to be tedious – it can be fun too...

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...