28 March 2012 - 12:20pm | posted by | 1 comment

Marketing Leeds unveils new board

Marketing LeedsMarketing Leeds

Marketing Leeds has appointed nine non-executive directors as it broadens its role to focus on attracting inward investment and tourism.

The new board, which you can see in full below, includes representatives from the academia, legal, banking and social enterprise sectors as well as Leeds City Council.

Andy Clarke, chair of Marketing Leeds and CEO of Asda, said: "Today’s appointments signify a real step change for Marketing Leeds.

"The Board recognises the importance of putting Leeds on the map and they will play a pivotal role in guiding the strategy of the broader Marketing Leeds as it expands with a wider, integrated remit to attract jobs, investment and visitors to the city.

"The Board’s leadership, expertise and experience will be critical in ensuring the city capitalises on what it does best and I am looking forward to working with them.”

New additions to the Marketing Leeds board
Nigel Foster, President Leeds, York and North Yorkshire Chamber of Commerce and Director of Arup
Professor Susan Price, Vice Chancellor, Leeds Metropolitan University
Professor John Fisher, Deputy Vice Chancellor, University of Leeds
Sarah Dunwell, Chief Executive Officer, The Create Foundation
Alastair Da Costa, Managing Director Asia Pacific, Middle East and Emerging Markets, DLA Piper
Wayne Bowser, Business Development Director, HSBC
James Rogers, Assistant Chief Executive (Customer Access and Performance), Leeds City Council.
Councillor Andrew Carter, Leader of the Conservative Group, Leeds City Council
Councillor Richard Lewis, Executive Member for Development and the Economy, Leeds City Council

Comments

29 Mar 2012 - 13:02
paulainley's picture

Anyone else think that convening a board to run an enterprise whose aim is to "Market Leeds" without having any professional marketeers represented is a bit bizarre?

I can only assume that when they talk about inward investment, they largely mean hand outs from public bodies.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...