Irn-Bru unveils new ads and new slogan: 'Irn-Bru gets you through'

Irn-Bru has today launched its latest ad campaign with the new slogan: 'Irn-Bru gets you through'.

The brand's famous slogans down the years have included 'Scotland's Other National Drink', 'The Soft Drink for Hard Men', 'Made in Scotland from Girders' and most recently, 'Phenomenal'.

Its latest campaign, once again created by The Leith Agency in Edinburgh, "celebrates Scots' ability to bounce back from tough situations".

Three new 30-second TV ads have been created for the £2.5m campaign's three-month run on Scottish television.

'Steamy Windows' shows how an Irn-Bru drinker handles walking in on his parents getting amorous while 'Pink Bomb' shows a lad's pad transformed into a girly hellhole. The third spot will be revealed later in the campaign.

Irn-Bru's head of marketing, Adrian Troy, said: "Scots are well known for dealing with life's ups and downs in a down to earth way and by retaining a sense of humour.

"It's that spirit and attitude which has inspired our new campaign which is all about offering some light relief and showing how Irn-Bru gets you through."

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Cameron Clarke

Cameron Clarke has been a journalist at The Drum for more than 10 years and is now its Deputy Editor. Based in the UK, he is primarily responsible for overseeing The Drum's coverage of the media industry and marketing agencies. His work includes long reads on Brewdog, Patagonia, De Correspondent and the future of sports rights. He was named Feature Writer of the Year at the 2017 PPA Scottish Magazine Awards.

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