Renowned designer Alasdhair Willis has created a new campaign to promote Birmingham as 'The Original Design City'.
Willis, the man behind the campaign for David Beckham's new Bodywear range, was enlisted to promote the city's creative credentials ahead of its first design expo in a century.
His 'Birmingham Made Me' campaign celebrates some of the iconic products and brands that hail from the city region such as the Land Rover Defender, AGA Range cooker and Pashley Clubman bicycle.
“These, and a great deal more, will be on view at Birmingham’s first design EXPO in well over 100 years,” said Beverley Nielsen, director of employer engagement at Birmingham City University
Posters will run across 200 sites in the city in the run up to the Design EXPO and Awards being held at The Mailbox in Birmingham in June.
Willis, a global consultant for Adidas and founder publisher of Wallpaper magazine, has been working on the campaign with Birmingham City University and Stuart Kendall, strategy partner at Cogent Elliott.
The campaign has the support of Birmingham City Council and JCDecaux to promote the message, which is aimed at challenging perceptions about Birmingham and its on-going design achievements.
Kendall said: “It has been tremendous to work with Alasdhair and his team at Announcement Creative on the Birmingham Made Me campaign. We are so lucky that he has invested this time and energy into developing this focussed and beautifully-executed campaign.
“We need to accelerate our joint efforts to drive more business success and growth through increased collaboration. Targeting international markets, opening up new partnerships between business and education, focussing business into new opportunities for knowledge transfer with our great university institutions and gaining a greater reputation for our design excellence can make great strides in moving our region forward.”