28 March 2012 - 9:38am | posted by | 0 comments

ActionAid appoints two agencies for fundraising drive

ActionAidActionAid

ActionAid has appointed two new agencies to ramp up its fundraising efforts following a pitch process.

The charity has enlisted Watson Philips Norman to "help develop a refocused acquisition strategy" and The Good Agency "to deliver new thinking to engage and communicate with supporters".

Both agencies will work together to develop a strategy and creative approach to encourage more people to donate.

Peter Reynolds, interim fundraising director at ActionAid, said: “WPN and The Good Agency showed real insight into the challenges facing ActionAid and child sponsorship in the current climate and provided us with an integrated and comprehensive strategy for developing engaging and inspirational creative delivery across our fundraising activities.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Booths opens newest store, live-streaming on Periscope, and sees over 1million impressions

17/04/2015
​To celebrate the opening of #BoothsHaleBarns (Booths's...

How To Build Relationships that Build Your Sales

17/04/2015
The fantastic Andy Edwards, founder of Nine 5 Three, will...

Partnering with Kentico for the TCMM Shutter Group

16/04/2015
The TCMM Shutter Group is a leading shutter manufacturer,...

BloominGirls : Be All That You Can Be

16/04/2015
Spork England is focused on helping people and communities...

Reaching a Russian Audience through Social Media

14/04/2015
Having launched a Russian website and social media presence...