27 March 2012 - 9:09am | posted by | 3 comments

Xscape Yorkshire unveils new TV ad with JamHot

Xscape Yorkshire has unveiled a new TV ad, created by Glasgow agency JamHot.

The 30 second spot, directed and produced by JamHot and Pete Fullarton of Team Boom, will run for the next three weeks in prime time spots across the ITV Yorkshire region.

It features some of the different adventure and entertainment activities available within the centre including the newly installed indoor surfing venue Flow House and SNO!zone - the real indoor snow slope.

Don't miss out... Get your Advertising news by email


27 Mar 2012 - 11:10
psh1953's picture

Lovely but wot no cinema!!!!!!

27 Mar 2012 - 11:17
ishbelm's picture

@psh1953 There's a person eating popcorn - I thought that symbolised the cinema?

27 Mar 2012 - 11:33
psh1953's picture

Yes It's nice to see that the creative agency have recognized the blindingly obvious synergy between the cinema audience and young adults who actually go out of home for their thrills.

It's just a great shame that this same thinking hasn't gone beyond mere symbolism and translated into their media strategy with some cinema spots in support. It's a nice ad that really deserves a bigger screen to do the surfing/skiing action full justice especially as cinema is loaded with action films this summer. And just imagine running spots when the mighty James Bond in Skyfall hits the screens later this year!


Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

Challenge. Women Make Waves is a new online blog network...

Swoon Editions

The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

We spoke to Sue Higgins Finance Director at creative agency...