27 March 2012 - 9:09am | posted by | 3 comments

Xscape Yorkshire unveils new TV ad with JamHot

Xscape Yorkshire has unveiled a new TV ad, created by Glasgow agency JamHot.

The 30 second spot, directed and produced by JamHot and Pete Fullarton of Team Boom, will run for the next three weeks in prime time spots across the ITV Yorkshire region.

It features some of the different adventure and entertainment activities available within the centre including the newly installed indoor surfing venue Flow House and SNO!zone - the real indoor snow slope.

Comments

27 Mar 2012 - 11:10
psh1953's picture
51
comments

Lovely but wot no cinema!!!!!!

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27 Mar 2012 - 11:17
ishbelm's picture
16
comments

@psh1953 There's a person eating popcorn - I thought that symbolised the cinema?

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27 Mar 2012 - 11:33
psh1953's picture
51
comments

Yes It's nice to see that the creative agency have recognized the blindingly obvious synergy between the cinema audience and young adults who actually go out of home for their thrills.

It's just a great shame that this same thinking hasn't gone beyond mere symbolism and translated into their media strategy with some cinema spots in support. It's a nice ad that really deserves a bigger screen to do the surfing/skiing action full justice especially as cinema is loaded with action films this summer. And just imagine running spots when the mighty James Bond in Skyfall hits the screens later this year!

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