27 March 2012 - 10:28am | posted by | 0 comments

Pearson unveils ActiveLearn portal with Orange Bus

Pearson unveils ActiveLearn portal with Orange BusPearson unveils ActiveLearn portal with Orange Bus

Pearson has unveiled an interactive learning platform, ActiveLearn, with Orange Bus.

The Newcastle agency built the platform to help teachers, with the site containing exercises that will help their students build skill and abilities.

The site will go live in April.

Mike Parker, director at Orange Bus, said: “One of the key reasons we were commissioned by Pearson for this project is down to our user-centric approach.

“As the users are both teachers and students, there are two very different audience types to satisfy with ActiveLearn. Our expertise in creating and building engaging, aesthetically pleasing sites which are shaped for the people who will use them, has stood us in good stead.

“Our research shows students want cleaner designs, interactivity and, crucially, a language which doesn’t appear to preach too much. Teachers on the other hand prefer functionality and are less concerned about design – it’s much more about clarity and ease of use for them. Both user groups had to be catered for and we are delighted with the result and the feedback. Teachers are saying that it really motivates their students and develops skills in a fun and engaging way.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...