Turkish firm employs Hitler to advertise ‘real men’s shampoo’
Biomen, a Turkish shampoo brand, has outraged anti-semitism campaigners after airing a 12 second advert for the ‘100% male shampoo’ that included footage of Adolf Hitler ranting.
Beneath the images of the Nazi leader the firm typed the message “If you are not wearing a woman’s dress, you should not use her shampoo either.”
The piece then concludes: “Here it is, a real men’s shampoo, Biomen.”
Abraham H. Foxman, the Anti-Defamation League's National Director, said: “The use of images of the violently anti-Semitic dictator who was responsible for the mass murder of 6 million Jews and millions of others in the Holocaust to sell shampoo is a disgusting and deplorable marketing ploy.
“This video is just the latest example of the use of Holocaust imagery in some countries to sell commercial products, which has contributed to the trivialization of and desensitization to the unparalleled horrors of the Holocaust.
“There can never be any justifiable purpose for using the images of Hitler, Nazis or any other depiction of the Nazi killing machine to sell products or services.”