26 March 2012 - 11:08am | posted by | 0 comments

Soreen launches new packaging featuring Union Jack with Sunny Thinking

Soreen launches new packaging featuring Union Jack with Sunny ThinkingSoreen launches new packaging featuring Union Jack with Sunny Thinking

Malt loaf brand Soreen has unveiled limited edition Union Jack packaging with Sunny Thinking.

The limited edition packaging will be available in stores from between May and September.

Katherine Collins, Soreen marketing manager, said: “What a great year for Great Britain. The Olympics, the Queen’s Jubilee, Wimbledon, Euro 2012, and the Tour of Britain. As an iconic British brand, with over 70 years in the making, Soreen is bursting with squidgy energy and we want to help keep everyone fuelled up and ready to celebrate throughout the summer.

“It’s an exciting time for us at the bakery. Not only are we launching our limited edition Union Jack packs, but we have a whole range of activities planned as part of our Great British Summer of Soreen. We’re delighted to have teamed up with Sunny Thinking who is helping inspire our promotions by supporting our nationwide marketing campaign including radio, online and events.”

Social media activity will be a major driver of the campaign along with creative executions across various advertising media, plus sampling at Soreen sponsored events such as the Tour of Britain.

Jonathan Reed from Sunny Thinking added “I grew up eating Soreen with my older brothers and now my kids love the delicious squidgyness of it too. It’s great to work with brands you love. With such an exciting summer in store, it’s time to dig out the bunting, get your families and friends together and stock up on Soreen!”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

RSA – Accident & Health travel app development

23/01/2015
The app is used by RSA business travel customers and is...

Tennent’s Hee Haw - brand and packaging design

22/01/2015
The Brief Tennent’s Lager tasked 999 with creating the...

GEARS OF WAR 3

21/01/2015
Xbox asked for a social campaign that would create buzz and...

CASE STUDY: Royco

20/01/2015
Redefinition of the target generating trial through...

Martin House Children's Hospice Website

20/01/2015
Project Insight With our growing expertise working with...