MymCart has signed a deal with Affiliate Window to become its mobile commerce partner, allowing it to open up a new sales channel.
Affiliate Window will re-sell MymCart's technology as part of its new mobile proposition.
The deal will mean that small company wishing to enable their customers to pay for goods or services via a mobile phone will be able to build their own branded mobile site or transactional store, compatible with all types of smartphones, in a short space of time.
Gavin Wilson, commercial director at Affiliate Window, said: "The agreement with MymCart allows us to explore the mobile arena and capitalise on the trend where we're seeing more and more consumers purchasing products via smartphones and mobile devices.
"We looked at the market and felt MymCart offered a strong solution and had a great understanding of what advertisers want from a mobile offering. The speed and accuracy at which it builds tailored mobile platforms is impressive."
Mark Kuhillow, managing director of MymCart, added: "Affiliate Window's advertiser base will now be able to monetise mobile traffic, and from an affiliate perspective it's important they can send traffic through to tailored m-commerce sites - which increases the opportunity of turning that traffic into sales.
"In the affiliate market this is important because everybody benefits from high conversion rates. Advertisers are losing money if they don't offer customers the ability to buy via this channel. By adapting to the changing commerce environment they can deliver more sales."