26 March 2012 - 4:35pm | posted by | 0 comments

McCann Manchester unearths classic American Airlines ad to run during Mad Men premiere

Universal McCann Manchester has helped American Airlines unearth one of its classic ads from the 1960s to run during the new season premiere of Mad Men tomorrow.

The airline's 1968 commercial will appear alongside a host of archive ads during the breaks in Mad Men on Sky Atlantic tomorrow night.

Dubbed 'Firsts', the ad shows how American Airlines were the first to market with a number of aviation initiatives. These include the first airline to run a Stewardess College, the first to provide credit and the first to use computerised check in.

Richard Johnston, head of TV for Universal McCann Manchester, said: “We felt this was a great opportunity to celebrate the heritage of the American Airlines brand in a highly relevant piece of programming.

“We’ve been working closely with both American Airlines and Sky to find a commercial that perfectly captures the mood of the era’’

Steve Davis, American Airlines marketing director EMEA, added: ‘‘We are delighted to be involved with this initiative as it provides an opportunity to showcase our historical advertising, which is then a great segue into the present day with our Kevin Spacey/Individual campaign currently on air.

"Mad Men is the perfect environment to be aligned with from a vintage point of view."

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