26 March 2012 - 4:35pm | posted by | 0 comments

McCann Manchester unearths classic American Airlines ad to run during Mad Men premiere

Universal McCann Manchester has helped American Airlines unearth one of its classic ads from the 1960s to run during the new season premiere of Mad Men tomorrow.

The airline's 1968 commercial will appear alongside a host of archive ads during the breaks in Mad Men on Sky Atlantic tomorrow night.

Dubbed 'Firsts', the ad shows how American Airlines were the first to market with a number of aviation initiatives. These include the first airline to run a Stewardess College, the first to provide credit and the first to use computerised check in.

Richard Johnston, head of TV for Universal McCann Manchester, said: “We felt this was a great opportunity to celebrate the heritage of the American Airlines brand in a highly relevant piece of programming.

“We’ve been working closely with both American Airlines and Sky to find a commercial that perfectly captures the mood of the era’’

Steve Davis, American Airlines marketing director EMEA, added: ‘‘We are delighted to be involved with this initiative as it provides an opportunity to showcase our historical advertising, which is then a great segue into the present day with our Kevin Spacey/Individual campaign currently on air.

"Mad Men is the perfect environment to be aligned with from a vintage point of view."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...