Digital marketing agency Latitude has expanded into the Middle East after partnering with regional design consultancy North55.
Latitude’s UAE operation will be headed by account director Kinloch Magowan and account manager Matt Holmes, with Holmes managing operations locally.
Alex Hoye, CEO at Latitude, said: “Latitude has been involved in the UAE market for a while now.
“This is a particularly great time for us to move forward with our expansion strategy as we feel the market has a burgeoning demand for high quality digital marketing expertise. The marketing spend towards digital in the European and US markets is now larger than traditional print advertisement and the UAE market is surging to catch up.”
Mike Platts, creative partner at North55, added: “North55 is really excited about the partnership with Latitude. The company’s experience and knowledge of all things digital is really impressive and exactly what the Middle East region is in need of. Add this to North55’s passion for strong creativity and we believe we have something unique to offer current and future clients.”