26 March 2012 - 12:31pm | posted by | 0 comments

De’Longhi unveils six-figure ad campaign with Graphics Workshop

De’Longhi unveils six-figure ad campaign with Graphics WorkshopDe’Longhi unveils six-figure ad campaign with Graphics Workshop

De’Longhi has unveiled a six-figure ad campaign to promote its Bean to Cup coffee machines.

The campaign, which will run until May, comprises of display advertising digital media and print, including national newspaper supplements and lifestyle magazines, as well as monthly food and home interest publications.

Created by Graphics Workshop, the ad looks at the touch screen enabled PrimaDonna Avant.

Mark Swift, director of marketing De’Longhi UK, said: “Our new advertising campaign demonstrates our commitment to investing in, and supporting, the coffee category. We have deliberately selected our press mix to allow us to communicate a more detailed message and educate consumers on the benefits of our Bean to Cup machines. Entertaining at home is a current recessionary trend, so we need to ensure that De’Longhi is top of mind for those looking to make a purchase.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Connection: Space That Works

03/03/2015
Connection are a creative furniture manufacture who create...

Healthspan - 144% Increase in Organic Search

02/03/2015
Challenge: Healthspan is a leading online retailer of...

A Facebook community for Jamaica Ginger Cake

27/02/2015
McVitie’s Jamaica Ginger Cake is one of the nation’s best...

Orchid - Luxury interiors with an oriental soul

27/02/2015
Orchid is a retailer specialising in exceptional furniture...

Simplicity at the core of banking

25/02/2015
Banking’s a pretty complex offering: a world of options to...