26 March 2012 - 12:31pm | posted by | 0 comments

De’Longhi unveils six-figure ad campaign with Graphics Workshop

De’Longhi unveils six-figure ad campaign with Graphics WorkshopDe’Longhi unveils six-figure ad campaign with Graphics Workshop

De’Longhi has unveiled a six-figure ad campaign to promote its Bean to Cup coffee machines.

The campaign, which will run until May, comprises of display advertising digital media and print, including national newspaper supplements and lifestyle magazines, as well as monthly food and home interest publications.

Created by Graphics Workshop, the ad looks at the touch screen enabled PrimaDonna Avant.

Mark Swift, director of marketing De’Longhi UK, said: “Our new advertising campaign demonstrates our commitment to investing in, and supporting, the coffee category. We have deliberately selected our press mix to allow us to communicate a more detailed message and educate consumers on the benefits of our Bean to Cup machines. Entertaining at home is a current recessionary trend, so we need to ensure that De’Longhi is top of mind for those looking to make a purchase.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...