De’Longhi has unveiled a six-figure ad campaign to promote its Bean to Cup coffee machines.
The campaign, which will run until May, comprises of display advertising digital media and print, including national newspaper supplements and lifestyle magazines, as well as monthly food and home interest publications.
Created by Graphics Workshop, the ad looks at the touch screen enabled PrimaDonna Avant.
Mark Swift, director of marketing De’Longhi UK, said: “Our new advertising campaign demonstrates our commitment to investing in, and supporting, the coffee category. We have deliberately selected our press mix to allow us to communicate a more detailed message and educate consumers on the benefits of our Bean to Cup machines. Entertaining at home is a current recessionary trend, so we need to ensure that De’Longhi is top of mind for those looking to make a purchase.”