Consumer association Which? Has called for regulation of price comparison websites after finding that some were giving out misleading advice on insurance policies.
This was achieved by pre-selecting certain options to make initial prices appear artificially cheap, causing some customers to spend more than was necessary
Which? Editor Martyn Hocking said: “We do not think they are always fair, or very clear. Our research shows you will often get very cheap looking quotes from a price comparison website. When you click through to buy the insurance, you will get a far higher price from the insurer.
“They will assume that your car is always parked on the drive or in a locked garage. If you park on the street, when you go to click through to the insurer you will get a far higher quote than you would have done on that comparison website.”
Clare Francis, head of content at one such site, Moneysupermarket.com, defended their record however, saying: “Last year we saved our customers £800m, so there is clearly a lot of people out there who really value the benefit of using a price comparison site to find the best deal for them," she said, stressing that the website was free to use.”