23 March 2012 - 9:44am | posted by | 0 comments

VisitSweden’s 2012 brand campaign launches with glue Isobar using Instagram

VisitSweden’s 2012 brand campaign launches with glue Isobar using InstagramVisitSweden’s 2012 brand campaign launches with glue Isobar using
VisitSweden’s 2012 brand campaign launches with glue Isobar using Instagram

VisitSweden is launching its 2012 campaign with glue Isobar, encouraging people in the UK to ‘live Swedish’ and take photos of themselves doing so, with the aim of tempting them to consider Sweden as a travel destination.

By sharing the images of Instagram using the hashtag #LiveStockholm, #LiveSkane or #LiveGothenburg, entries will be collated and rated by the VisitSweden lifestyle ‘curators’on how ‘Swedish’ they are.

The entry that best matches the character of the location is rewarded with a week’s trip to the destination where they can live the Swedish lifestyle for real.

The curators, from Stockholm Gothenburg and the region of Skåne, will take it in turns to give their unique insight into the Swedish way of life, taking over the VisitSweden Facebook, Twitter, Instagram and Tumblr channels for a month each. Cissi Lindvall from Stockholm is the first curator.

A campaign site liveswedish has also been developed by glueIsobar to collate and display all entries and provide more information on the campaign.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

Running Stock Photography

24/04/2015
A shot from a recent stock shoot in North Wales.

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...

HEINEKEN UK

22/04/2015
Our comprehensive technical expertise has been instrumental...