Virgin Media set to unveil new idents for Britain’s Got Talent with BBH

Virgin Media is set to roll out new idents tomorrow as the new series of Britain’s Got Talent launches on ITV, featuring Virgin Media customers, staff and Virgin Media Pioneers.

The 10-second idents, created by Bartle Bogle Hegarty, will appear around Britain’s Got Talent on ITV1, Britain’s Got More Talent and America’s Got Talent on ITV2.

People included in the idents include the pictured Virgin Media customer, Tarryn Algar, showing off his basketball skills, and Virgin Media V Festival performer Killa Kella, beat boxing.

Nigel Gilbert, chief marketing officer at Virgin Media, said: “Britain’s Got Talent is a highlight of the TV schedule and we’re delighted to be showing off our amazing customers, employees, Virgin Media Pioneers and fans on primetime TV. This year’s show promises to be bigger and better than ever and our idents will add to the stellar line-up of unforgettable talent and memorable moments.”

Viewers can upload videos of them practicing their own skills to the Virgin Media YouTube page for a chance to win tickets to this year’s live final of Britain’s Got Talent.

Get the Newsletter

Keep up to date with the latest news and insights.


Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff