Ted Baker launches spring summer 2012 collection with Ted’s Drawing Room

Ted Baker launched its spring summer 2012 collection with a bespoke fashion portrait service called Ted’s Drawing Room.

Customers were invited to try on items from the new collection and pose for a photo in one of Ted’s ‘Exhibitionist’ photo booths, before the image was beamed to the artists, based in Ted Baker’s London headquarters.

The 11 illustrators, including Jacqueline Bissett, Niki Pilkington and Michael Frith, were invited to ‘choose their muse’ and re-create their favourite photos from the hundreds of instagram photos submitted, with 111 created in all.

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