News
Marketing can change the world

Pimms celebrates start of summer with giant deckchair

Pimms yesterday celebrated the fact that British Summer Time officially begins on Sunday by creating a giant deckchair on Bournemouth Beach.

The chair, created by sculptor Stuart Murdoch, is eight-and-a-half metres tall by five-and-a-half metres wide.

Weighing almost eight tonne, it has been named the world’s largest deckchair.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff