23 March 2012 - 10:27am | posted by | 1 comment

Magners shows how it's done in the dark with latest installment of 'Method in the Magners' campaign

The latest element of ‘The Method in the Magners’ campaign has been released.

Created by The Red Brick Road, The ‘Made in the Dark for a better taste’ campaign broke yesterday (22 March) and will run across TV, outdoor, digital and social media throughout the summer months.

Media planning and buying has been handled by MPG.

The outdoor elements, photographed by Paul Zak, include seven underground station dominations across London and Glasgow, with a 180 degree wrap installed within Oxford Circus.

Four core images dominate the campaign, including ‘hero’, ‘drinking’, ‘cheers’ and ‘social’.

Paul Hammersley, managing partner at The Red Brick Road, commented: “This campaign combines a great evolution of a very successful TV campaign with very innovative use of both outdoor and digital channels.”

Kirsty Hunter, had of marketing for Magners, added: “We’re excited to be launching an innovative fully integrated campaign which we believe will engage our consumers during key drinking occasions this year”.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

31 related companies from Profile Hub, The Drum's modern marketing directory:

Comments

3 Apr 2012 - 23:56
byfan42226's picture

Who knew darkness was actually such a good idea.

Great spot from Red Brick Road. Here are our thoughts on it...http://wp.me/p1YqS8-3w

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...