Magners shows how it's done in the dark with latest installment of 'Method in the Magners' campaign
The latest element of ‘The Method in the Magners’ campaign has been released. Created by The Red Brick Road, The ‘Made in the Dark for a better taste’ campaign broke yesterday (22 March) and will run across TV, outdoor, digital and social media throughout the summer months. Media planning and buying has been handled by MPG. The outdoor elements, photographed by Paul Zak, include seven underground station dominations across London and Glasgow, with a 180 degree wrap installed within Oxford Circus. Four core images dominate the campaign, including ‘hero’, ‘drinking’, ‘cheers’ and ‘social’. Paul Hammersley, managing partner at The Red Brick Road, commented: “This campaign combines a great evolution of a very successful TV campaign with very innovative use of both outdoor and digital channels.” Kirsty Hunter, had of marketing for Magners, added: “We’re excited to be launching an innovative fully integrated campaign which we believe will engage our consumers during key drinking occasions this year”.