An assertive campaign is being run by Lloydspharmacy to highlight how those living with asthma can control its symptoms.
Created by TDA, the campaign will include audience-specific display adverts, which will aim to drive people to a dedicated microsite, as well as including GP activity with waiting room posters, and direct mail and in-store materials.
Infomercials linked to ITV’s Daybreak will also begin to run from April, devised by Carat.
The campaign will encourage the audience to visit Lloydspharmacy stores or the microsite for a free asthma check-up.
Relevant allergy remedies will also be placed on special offer during the life of the campaign.
“Around 1 million children aged five to 12 and 4.3 million adults in the UK have asthma,” explained Peter Wilton, head of brand and marketing at Lloydspharmacy.
“Many of these people believe that day-to-day symptoms are an inevitable part of the condition. But with effective, well-managed treatment this doesn’t have to be the case. On a more sombre note, three people die from asthma every day in the UK, and 90 per cent of those deaths could be avoided. We have the expertise and resources to play a proactive role in helping people with asthma take control of their condition,” he added.