2012 is expected to be the first year that legal online downloaded movies will outnumber the number of DVDs and Blue-ray discs purchased in the US, combined, says a report by the IHS Screen Digest Broadband Media Market Insight.
The report has said that online movie downloads in the US will reach 3.4 billion views or transactions in 2012, around 1 billion units higher than the 2.4 billion physical transaction expected to be made this year.
Last year, it is said that physical purchases number 2.6 billion in the US, while online downloads was 1.4 billion.
Dan Cryan, senior principal analyst for broadband and digital media at HIS, commented: “The year 2012 will be the final nail to the coffin on the old idea that consumers won’t accept premium content distribution over the Internet. In fact, the growth in online consumption is part of a broader trend that has seen the total number of movies consumed from services that are traditionally considered ‘home entertainment’ grow by 40 percent between 2007 and 2011, even as the number of movies viewed on physical formats has declined.”